Archive for the ‘Marketing’ Category

Live, Work, Play Ads

In Marketing on August 14, 2010 at 1:50 pm

Empire Eats Double Page Ad in Cary Magazine

In Marketing on August 14, 2010 at 1:02 pm

Charged with coming up with a double page spread to encourage people in Cary to come to Empire Eats restaurants and in the process experience the liveliness of downtown Raleigh. Taking advantage of local photographer Jay Winfrey’s great shot of a group of friends having a night on the town, I thought it would be a great catalyst to tell a story of what happens often at Empire restaurants: People having a fun lively experience, eating delicious food in historic downtown Raleigh, with photos marking the occasion.

The birth of a band poster.

In Marketing on August 12, 2010 at 3:27 pm

I have had the pleasure of producing a poster and t-shirt for the popular Americana band, Kickin Grass. They asked me to come up with a new twist of the bands identity that had a homegrown feel, but still hip and a bit urban. It took a ton of sketching and time to figure out the right avenue I wanted to go, but my inclination with something that had movement, an organic feel, yet could be used as an authentic identity as well. For some reason, a bird in flight kept creeping back in my head, so I got out my pen brush and some india ink and just started to have fun. The end result was an image of an iconic bird (and two others giving the feel of a troupe) taking off that had the initials of the band written on its chest, moving towards the sun. The band was excited and so was I with the results…